Which is better? wow or world-of-warcraft?

  • 1
    possible duplicate of How to tag: use acronyms or not?
    – Mushu
    Jul 8, 2010 at 1:14
  • FYI this is borderline moot for SEO; Google seems to expand "wow" in search terms to "world of warcraft". All things equal from that side, rather go with the more readable one ("world of warcraft")
    – Nick T
    Dec 5, 2011 at 17:10

5 Answers 5


Probably world-of-warcraft.

  • +1 Since it seems there are other game names that could get shortened and sound like World of Warcraft's acronym
    – rmontagud
    Jul 7, 2010 at 20:53
  • @Jeff: any idea what SEO has to say about this?
    – Ivo Flipse
    Jul 7, 2010 at 21:00
  • Definitely the expanded version if it fits. We're going to run into things like the good ol' "PoR" situation that will require the expanded version, so it's better to be consistent on all cases. Only when you've got games like MMT, where it's unreasonable to fit the game title in a tag, would an abbreviation be better.
    – Grace Note StaffMod
    Jul 7, 2010 at 21:15
  • world-of-warcraft is more accessible to new players of the game, who may not be aware of the acronym "wow".
    – chobok
    Apr 21, 2012 at 23:17

Autocomplete makes typing world-of-warcraft easy enough. I think this makes the site more readable and accessible to newcomers.

If we do decide to go this way, perhaps we can get some kind of an autocorrect for common terms like WoW and CoD.


My strict SEO head would say world-of-warcraft as it explicitly has both main keywords, but as a WoW player I know WoW is very heavily used as well. Certainly if I search Google for "WoW < search term >" then nearly every result is related to World of Warcraft, including almost always the top 5 results.

  • Of course that's Google magic behind your back. Nowadays I can basically search for anything and it will come back with something programming or WoW-related. Jul 7, 2010 at 21:38

another option is to use both, which seems wrong.

  • "Use both" is not a good option for tagging. It's best to prefer one over the other and keep it consistent. Hopefully we will have a tag synonym function someday. Jul 7, 2010 at 22:09


Since I abbreviate everything else too

  • I started with wow. I don't have a strong opinion. Jul 7, 2010 at 20:25
  • 2
    WOW is nice until Warriors On Wrestlers becomes the next biggest hit and sells a billion copies, and then we have to deal with people mis-tagging.
    – tzenes
    Jul 7, 2010 at 20:34
  • Well then those guys will have to use warriors-on-wrestlers. Try wow.com ;-) The url is always right!
    – Ivo Flipse
    Jul 7, 2010 at 20:58
  • On the other hand: given SEO world-of-warcraft is probably more powerful
    – Ivo Flipse
    Jul 7, 2010 at 20:58

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