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I'm playing around with Google searches, and it looks like we're at a big disadvantage due to our SWTOR tag being star-wars-tor. It seems like people will either be searching "SWTOR" or some variant of the full name with "Old Republic" being the most important bit, and we don't match on either of those. Google seems to recognize "SWTOR" as an acronym for Star Wars The Old Republic (huh, didn't know they did that), so if we can get most of the name in there I think we'll be okay.
So, unless anyone strongly objects, I'd like to rename the tag to star-wars-old-republic.