Currently our Facebook Page is pretty pitiful, a handful of likes, and almost no interaction. I think we should take a look at how we use the page, what we're trying to acheive with it, and how we can improve the 'traction' (likes, interactions, views) of the page.
The purpose of the page is to make people aware of Gaming.SE. Currently, there's a vast number of avid gamers who have no idea the site exists. To within an acceptable margin of error, all these people are on Facebook.
We should be using the page to post the best/most interesting content from the site (as we do), as well as advertising our servers (as we do) and promotional grants (we currently don't). Even though new people we reach won't have the necessary rep to participate, free copies of new games are a pretty big incentive to get people actually involved in the site. It's also a way to get conveniently notified when they do happen. Above all the content we post should be highly shareable, i.e. fall into one of the well-defined categories of internet amusement value (omg,wtf,lol etc.). Why aren't any of our amusingly title questions up there already?
We can improve traction by:
- As well as advertising promotional grants, increase the amount of content. A post is visible on Facebook momentarily when it's posted, one post a week is not enough.
- Encouraging community participation. A simply way to do this would be to allow users who suggest content for the Facebook page to have it submitted using their sharing url, thereby increasing their chances of winning Announcer, Booster etc.
- Embedding @Gaming mentions into all posts shared using the share buttons on questions (is this possible?).
We should hook up the blog to Facebook, so that blog posts are automatically posted to our page.
Quite simply, our Facebook page doesn't post much. I think this would be (at least partially) alleviated if it had more admins. GnomeSlice posted a screenshot on the bridge once, and I was able to see that only him and one other person were admins (now that might have changed, and IMHO should, but I would think we would've heard about it).
I think it would be ideal for us to post at least one good answer per day on the page. I know I started the page, but I'm not really up on the popular games of the day, so the other page administrators will have to help me out.
One idea that came to me, was to create a chatroom for the facebook page, where we could discuss what we want to post for that day.
Make "Hot Questions" (the question RSS feed) more prominent by putting it on the wall, perhaps.
Have the Twitter bot also post the same questions on Facebook, Google+, MySpace and whatever other social networks allow automated postings.