I've been thinking about this:
And an important part there is that the community member will get the game fast and will ask a lot of questions about it, fast. Why? To generate great questions and answers especially when they are most needed - at release - and to get answers to the most asked questions before any other site.
And I've been thinking, wouldn't it be great if we could get great questions and answers... even before the game comes out?
A lot of games run a closed beta period, meaning a select few get the chance to play the game for testing purposes before it's released. StarCraft II was being beta-tested for many months prior to its released, for example. Many other games have beta-tests as well, especially ones with an extensive multiplayer gaming mode.
The idea is to check if there's some way for stackexchange to get a few gaming.se users beta keys for upcoming high-profile releases. I'm not quite sure how one can arrange it, I'm just throwing the idea out there, if anyone has any ideas. Getting a few members to participate in the beta of Diablo 3 or Guild Wars 2, for example, could do wonders for our traffic - both during the beta period, when other beta-testers will be drawn to our site, and after the game is released - when will we have many ready-made questions and answers.