It's experiment time!
We'd like to try the following -- with help from the moderators and community leaders.
When a new "big" game is released, provide (x) copies of it gratis to gaming.se community members in good standing, with (y) rep minimum.
The game should be ordered by a community leader, and shipped directly to the community member so it arrives on release day if at all possible.
In return, we ask that you ask and answer (z) posts about the game here on gaming.se -- with an emphasis on asking those questions within the first few days or week of the game being released.
Now, logistically this can be a pain depending on where people live, which community members are interested, and what consoles and games are covered. Community leaders here will have to coordinate everything; Grace Note has a community promotion grant that can fund this initiative to start.
I suggest doing only big, popular multi-platform games (PS3, Xbox 360, Wii etc) to keep it sane and simple.
What do you think of this plan?