Back in 2011, this site had a tag of star-wars-old-republic, since adding "the" increased the character count beyond the 25 character limit.
Then we had Rename [star-wars-tor] → [star-wars-old-republic], since this didn't match any search terms online. This was implemented.
A day later, we had Rename [star-wars-old republic] → [swtor]? because Google's alogorithms weren't finding any pages for the previous tag name. This was also implemented.
The second link says this:
Apparently Google's acronym expansion of SWTOR → Star Wars: The Old Republic only works on exact matches, so our "star wars old republic" fails to match that.
Now that we have a 35 character limit, could we rename the tag to star-wars-the-old-republic, using the full name of the game (including "the")?
This tag rename should satisfy Google's algorithm. As I understand it, that should satisfy Google's algorithms, even if people search for swtor classes
or whatever because Google's acronym expansion will include results tagged with the full name of the game.
This would also make it more consistent be consistent with other Star Wars tags we have on the site, like star-wars-jedi-knight, star-wars-empire-at-war, star-wars-battlefront-2015, etc.
Can this be done? Of course, I think that keeping swtor as a tag synonym would be desirable.